Frontline Market Researc in Africa

Tel: 086 999 0407  |  International: +27 86 999 0407  |  Email: info@frontlineafrica.com

Strategic Projects

Market Sizing & Segmentation

Identifying the potential market size relevant to your business and segmenting this market to analyze the growth opportunities relevant to your business strategy.

Route to Market

A turnkey program, starting with consultation & ending in a full report & analysis of your market, & a roadmap to optimizing your route to market & customer service policies.

Bespoke Projects

Usually, short term projects focused on a very specific need.

Mystery Shopping

Measure customer service quality.Collect information on products & services
Clearly, see the customer experience from start to finish.

Census Studies

Retail Census

A ‘walk the streets’ census of all retail outlets in geographically defined regions.Usually countrywide but can focus on specific geographic areas within countries.Outlet types are identified and assessed. In combination with GIS systems, outlets are mapped and linked to government census data.

Sample Retail Census

A ‘walk the street’ sampling of retail outlets. Outlets are identified and assessed and then extrapolated to a wider geographical area using GIS systems and data from various sources.

Rolling Retail Census

A census capturing a set percentage of a country each year, usually completed over 3 years. It provides a continuous, accurate picture of the retail universe, sustainable over the years, at a cost effective yearly rate.

Available Data Sets

  • Mozambique - National
  • Gabon – Libreville & other
  • Côte d’Ivoire – ex Abidjan
  • Rwanda – Kigali & other
  • Tanzania – Dar Es Salaam
  • The Democratic Republic of the Congo - Kinshasa
  • Malawi – Blantyre, Lilongwe & other
  • Angola – Luanda Province & other
  • Uganda – National
  • South Africa – Soweto
  • Mozambique – Maputo
  • Kenya
  • South Africa – National


Time and Motion Studies

To determine a “normal” or “average” time for a job, and then analyse effective time vs wasted time, and make recommendations to improve efficiency.

Outlet Location and Activation Application (OLA)

As part of Frontlines quest to increase data quality, we developed the Outlet Location & Activation (OLA) application, specifically to be used by our quality control team, in the back checking & verification of the outlet point data, whilst conducting a retail census.

This application has since been developed, to offer our clients a tool, to manage their own client base/outlet data, and to assist the field teams in the following areas:

  • Capturing GPS co-ordinates for current clients
  • finding existing outlets (rep routing),
  • updating outlet data whilst in the field (database management),
  • capturing new outlet data for routing & planning purposes
  • Conducting client specific outlet surveys

Strategic Consultancy

Frontline offers strategic consultancy on various market related challenges, and can either develop solutions specifically for the problem at hand ourselves, or partner with other industry experts, in order to deliver a fit for purpose solution to enhance our clients business.