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Frontline Market Research - market research company South Africa

Trade research and Retail Measurement Studies

Full Retail Audit

A monthly audit of an agreed panel of outlets providing information on a brand's sales share, volume, sales trends, stock levels, presence, effectiveness of in-store display promotion efforts and other associated aspects.

Frontline S.G.M.S. (Stock Generated Market Share)

Comprehensive tracking study of the trade, on a flexible cycle.Key measures include: sales share, value share, pricing, availability, share of visible inventory (SOVI) etc. covering both client & competitor SKU’s

Measures sales share, value share, but NOT sales volume or total value.Advantage of a cost effective, very flexible cycle.

On Premise Observation of Sales

An audit of an agreed panel of outlets on a flexible reporting cycle providing information on a brand's sales share, sales trends, stock levels, presence, effectiveness of in-store display promotion efforts and other associated aspects.

Execution Audit

An ongoing audit of a panel of retail outlets. Offers a wide array of Execution Measurements and Customer Satisfaction ratings. Measures include availability, pricing, asset evaluation and ratings of supplier KPI's in outlet.

RADAR: Advanced In-store Optimization Tool

A highly specialized research program used as a tool to ensure very fast response to execution readiness.Reports are structured so that they can be used by company reps & management, & delivered directly to mobile devices daily. Measures KPI success , assists in optimizing daily execution.

Market Sizing & Segmentation

Identifying the potential market size relevant to your business and segmenting this market to analyze the growth opportunities relevant to your business strategy

Route to Market

A turnkey program, starting with consultation & ending in a full report & analysis of your market, & a roadmap to optimizing your route to market & customer service policies.

Bespoke Projects

Usually short term projects focused on a very specific need.

Mystery Shopping

Measure customer service quality.Collect information on products & services
Clearly see the customer experience from start to finish.